Lets Talk About Guest Posts and Guest Posting
Guest posting is the process by which bloggers and website owners reach to guest posting sites that accept guest authors. This outreach should result in a highly customised professional request (also known as a pitch) to write content for their website. In most cases, the arrangement ends in receiving a backlink from the website from which the blogger has submitted content. This backlink points to their website and provides a boost for search engine optimization (SEO) purposes. But how do you go about this? What opportunities exist? Is it safe? Let’s dive in.
What are the Benefits of Guest Posts?
There are a ton of incredible benefits to your website, SEO and audience with guest posting. Just a few of them are:
Instantaneous exposure to your target traffic
Expansions of your personal and professional network
Stimulation of social media sharing and engagement
Growth of your overall social media following
Fortification and growth of your website’s backlink profile
Growing the awareness of your brand
Generation of qualified leads from somewhere outside your own site
Rapid shortening of the sales lifecycle for your customers
Obtaining solid feedback from community members
Sharpening of the knife of your content marketing skills
But how does one get started with the guest blogging process? Unless you utilize services like Big Guest Posting, it’s not as cut and dry as it may seem. However, the benefits can be astounding if done properly.
It requires setting goals, discovering your opportunities, pitching (with proper timing), submitting a post for consideration, and ensuring engagement.
Goal Setting for Guest Blogging
Before delving too deeply, the first thing a prospective guest poster needs to determine is their overall goal. Having this in mind ahead of time is crucial to determine the proper types of blogs to push guest posting requests to. There are typically a few main goals common for guest posting outreach:
Setting your website up to be considered a known name and authority in your niche
Cultivating high-quality backlinks to your own blog or website
Growing traffic and exposure to your site from third-party websites
With the correct content on high-performing blogs in your industry, the sky's the limit with what can be done. If you are just looking for authority and/or traffic, search for websites focused on size and audience engagement. However, if you are wanting to push more backlinks to your own site, look for websites that have very strong domain authority. This can be checked with tools such as Majestic, Moz and Ahrefs. Having these goals set beforehand assists greatly to determine the blogs that are best for guest post submission.
If you’re looking for a great tool to develop your script for outreach to blogs, we highly recommend the free tool that we at Big Guest Posting have created just for our visitors.
Discovering Opportunities for Guest Posts
The first step is to search out opportunities to craft guest posts for other sites. When on the hunt, your primary goal needs to be to find sites that are relevant to your specific industry or niche. You want blogs and websites that will fit this criteria:
Content that is focused on your specific industry or niche
An audience of captive and relevant readers (who are engaged with the site)
An owner active on social media with their audience
So, for relevance, if you are selling specialized types of plants, you should look for blogs based on gardening, plants, lawn care and more. Here are five great resources to discover opportunities on guest posting sites.
Simple (and Advanced) Google Searching
Google searches are a wonderful starting point when performing research for outreach blogs (guest posting websites). Utilize advanced searches and modifiers to discover these blogs accepting guest posts. Starting with your keyword(s), add in one of the following phrases in quotes:
"Guest posts"
"Accepting guest posts"
"Submit a guest post"
"Guest post by"
"Guest post guidelines"
In many cases, searches like the above lead to a blog’s submission or guidelines page for guest blogging, or to guest posts themselves. Our system actually uses over 50 of these advanced searches to find guest posting sites.
Profuse Guest Blogging
Are you aware of any guest blogging giants in your niche? If you are active in reading and commenting on heavy-hitting blogs in your market, these might be names that are seen consistently when writing content for other people.
Utilizing Google search again, look for the name of the industry blogger, as well as the phrase (in quotes again) “Guest post from” or “Guest post by”. This will show sites that the guest blogger in question has posted to. These are solid places to search for guest posts yourself. Have contact with the profuse guest blogger in your niche as well? Leverage that to get an introduction to your targets.
Sniping Competing Backlinks
Have you or your agency pulled backlink analyses for competition through tools such as Ahrefs? If you’ve done this for SEO purposes, odds are high that you can look into backlinks your competitors have received through guest posting. Tools like Ahrefs, Open Site Explorer and more provide a detailed and clean look into the link profile of competing domains.
Alternatively, if you do not have access to these tools, there is a way to discover some guest posting websites using Google strings. Searches for items like link:[site.com] -site.com “guest post” works wonderfully in many cases. This string reveals guest posts for your competing sites without the link being on the competing site itself.
Searching on Social Media
Many guest post “houses” and bloggers will share recent guest posts on their social media. As the simplest to search is Twitter, utilize a Twitter search for your keyword, and then “guest post” in quotes (similar to Google searches). This will show the most recent tweets regarding guest posts in your specific niche or relating to your keywords. Follow those links to determine some guest posting sites in your industry.
Big Guest Posting
That’s right, us. We are the fast track to finding those coveted guest posting sites. We do all the work for you, providing you with a network of 50,000 guest posting websites, the most of any provider online. Start a search above and see how many blogs we have in your niche.
Refrance Link:
Check out technology guest posting website https://www.technomusk.com , while esports/gaming guest posting website https://www.esportsmusk.com .
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